Partners for Your Business at Every Stage
Surge North Consulting is a women-owned firm based in Minnesota. We embed with leadership teams to move businesses forward or deliver defined projects. Our Midwest work ethic and depth of expertise keep your business, profits, or product lines moving straight north.
Operators First. Advisors Second.
Surge North Consulting is built for leaders who need more than a recommendation — they need someone willing to help run the business toward it. We've sat in the operating seat ourselves, at startups finding their footing and at established companies working through a hard, regulated, or fast-moving stretch. That's the perspective we bring to every engagement, whether we're embedded with your team week over week or delivering a defined project against a defined outcome.
We work across business stages on purpose. A first-time founder, a small business owner, a rapid-growth leadership team, and a board in a highly regulated industry are all solving different problems — but each needs an operating partner who can move at the speed the moment requires, then step back once the business can hold its own course.
Our mission is simple to state and harder to deliver: keep your business, your profits, and your market share moving in one direction — straight north — and build the internal team that can keep it there long after we're gone.
Our Leadership
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Kathy Harrell-Latham, JD, PMP
President & Founder
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Jamison Harrell-Latham, CSP, CMSE, LMSS
Principal Robotics Consultant
Why Surge North
A surge is the moment a business either gets swamped or gets carried forward — the funding round that lands, the growth curve that bends up faster than the org chart can follow, the regulatory deadline that lands on everyone at once. Every founder and executive we work with knows that moment. It's usually why they call us.
North is the direction we're always working toward — literally. On any chart that matters, revenue, profit, market share, growth is a line moving up and to the right, straight north. Our job is to keep that line pointed the right way and keep your team focused on it, instead of getting pulled sideways by every fire the surge kicks up.
We're based in the Upper Midwest, and it shows in how we work. No polish for its own sake, no consultant-speak that dodges a hard number — just a steady, midwest work ethic applied to your operations until the business is moving straight north and your team can keep it there without us.
Our Mission
We’re based in Minnesota and work with clients nationally. We stay focused on what actually moves your business, your profits, or your market share straight north- and we don’t need fanfare to do it.
As a woman-owned firm, we are guided by the core values of:
Collaboration: Working shoulder to shoulder with everyone who makes the vision a reality.
People-centered: Focusing on the people who power the outcomes to ensure the right person is in the role with the right tools for success.
Continuous Improvement: Innovation is the result of seizing opportunities big and small to maximize results.
Resilience: Direct, prepared, and grounded - steady work towards solutions for every situation.
Four things that don’t change.
The industry, the stage, and the scope of the work will vary for each of our clients. But, these four things never change.
We execute.
We own outcomes and don’t just advise. Our recommendations are grounded in your business reality - not a cookie-cutter approach.
We work with Midwest grit.
Direct, prepared, and honest. Steady effort to deliver results over polish, every time.
We fit the stage you’re at.
The plan is designed for you, using your tools, and partnering with your team.
We point everything north.
Revenue, profit, market share - every engagement is judged by whether that line is moving up.
Forward Together at Every Stage.
Surge North Consulting was launched by experienced experts to empower your journey with our insights. We work deeply to understand your why and deliver practical, end-to-end solutions. We do this whether you are launching a new venture, seeking to scale an existing operation, or looking to innovate within your industry. Our expertise spans domains and we strive to harness technology and data to help your organization and team to exceed their goals.